The streamer said that the cost of each additional user will vary based on the price of the initial account. For those who want to cut bait entirely with their “borrowed” Netflix account, the company also announced the launch of an account migration tool. The company has been piloting the new account-sharing scheme in Latin America, where account holders are charged an extra $3-4 per “second home,” but a company spokeswoman said Netflix has decided to “sunset” that feature. Netflix has not yet announced how much extra it will charge for additional users. The “account borrowers” problem seemed to come to a boiling point for the streaming giant this year, as Netflix saw a sizable Q1 dip in subscribership to the tune of nearly 1 million. While Netflix instructs users not to share their passwords with people outside their homes, the practice reportedly costs Netflix over $6 billion per year in lost revenue from users leaching off others’ accounts. The new scheme is a countermeasure to the password-sharing epidemic that has plagued the company since its inception. “After listening to consumer feedback, we are going to offer the ability for sharers to manage their devices more easily and to create sub-accounts, if they want to pay for family or friends.” The plan could cost subscribers an extra $3-4 per month for each additional profile that appears on the “Who’s Watching?” screen. “We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023,” Netflix announced. The company said during its quarterly earnings call on Tuesday that it may begin charging subscribers an extra fee early next year for sharing a Netflix account.Įxecutives first teased the sharing surcharges in April after Netflix reported poor first-quarter earnings that were battered by a plunge in subscribers. Netflix warned streaming freeloaders their days are numbered as the media giant plans to implement its long-promised crackdown on account sharing. Millie Bobby Brown is ready for ‘Stranger Things’ to be over: ‘Thank you, and goodbye’ ‘The Crown’ found its Pippa Middleton for Season 6: Meet the actress Netflix hikes prices despite adding whopping 9M subscribers in Q3 ‘Neon’ is a bright show about Gen Z and music: review
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